Bent Racing Team was founded 2 years ago by Jere Booher, a custom motorcycle builder who is widely recognized in the world of custom building. Jere gained fame through appearances on shows like Discovery and Speed channels, and his unique style has earned him awards worldwide. Prior to his career in custom building, Jere was a professional motocross racer, but he decided to quit racing in 1987 after a short and unsuccessful stint.

After a long break from racing, Jere returned to the track and noticed a lack of support and guidance for racers, especially when it came to finding sponsorship or navigating national races. This is where Bent Clothing Co. // Bent Racing aims to make a difference. Currently, they are providing assistance to veteran riders, but they plan to expand their support to include the Supercross East 250 in 2025.